Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

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Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies.

In the connected world we live in, data is king, and that is why Maven Wave’s three-pronged approach simplifies the data automation process to make marketing concise and highly targeted. As a technology consulting firm and Google Cloud Premier Partner, Maven Wave:

  • Builds integrated warehouses of marketing data
  • Delivers insights using machine learning tools
  • Automates historically manual digital marketing practices to help customers get the most out of their marketing budgets

Maven Wave takes advantage of Google’s toolkit of sophisticated, large-scale machine learning and predictive analytics capabilities to process and synthesize information. The resulting analysis is then deployed in a dashboard that helps customers visualize and understand the insights. Unlike traditional marketing dashboards that only assess past activities, Maven Wave’s solution uses machine learning to recommend specific marketing actions. This technology adds to Maven Wave’s portfolio of Google Cloud-powered enterprise solutions, which also includes the Reveal Video Platform. Reveal is a familiar video streaming experience combined with enterprise-level security and reporting, providing the security and content controls that consumer video solutions fail to deliver.

“The best one-to-one marketing strategies deliver the right message, to the right customer, at the right time,” says Brad Foster, Head of the Apps & Data Practice at Maven Wave. “And machine learning makes it possible to synthesize the abundance of disparate, disorganized data needed to execute a sophisticated digital marketing strategy. At Maven Wave, we take advantage of Google’s native analytics and cloud tools to introduce unbelievable precision to our customers’ campaigns.”

Attending Google Cloud Next ’18? Stop by Booth #S1411 to learn more and see demos of the digital advertising solution.

Click here to read more about Maven Wave’s digital marketing and analytics tools.

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